{"product_id":"edinburgh-jute-rug-merlot-rifle-paper-co","title":"Edinburgh Jute Rug in Merlot - Rifle Paper Co.","description":"\u003cp\u003eGarden botanicals, printed straight onto rustic jute. Edinburgh takes Rifle Paper Co.'s hand-drawn bellflowers and sprigs and lays them over a natural woven jute base in deep merlot, so the fiber's texture shows through every bloom. The effect is a rug that feels collected rather than bought — equal parts library, cabin, and garden. It is a natural for the reading-nook corners of life. More texture waits in our \u003ca href=\"\/collections\/vintage-modern-rugs-portland\"\u003evintage and modern rug collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e5'-0\" x 7'-6\"\u003c\/li\u003e\n\u003cli\u003eDesign by Rifle Paper Co., woven in collaboration with \u003ca href=\"\/collections\/loloi-rugs-portland\"\u003eLoloi\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural jute base with printed botanical artwork in muted wine and blush tones\u003c\/li\u003e\n\u003cli\u003eFlatwoven profile with visible fiber texture\u003c\/li\u003e\n\u003cli\u003eBest for medium-traffic, dry spaces: dens, bedrooms, studies, libraries\u003c\/li\u003e\n\u003cli\u003eNatural fibers may shed loose strands at first — simply snip, never pull\u003c\/li\u003e\n\u003cli\u003eRug pad recommended on hard floors to keep the flatweave from creeping\u003c\/li\u003e\n\u003cli\u003ePairs with the other muted Edinburgh colorways in the collection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eStyling\u003c\/h4\u003e\u003cp\u003eMerlot on jute is a fall palette that works all year: it deepens wood-heavy rooms, warms white walls, and looks born for a wall of books. Use it in the study or under a bedroom bench; keep it out of splash zones, since jute prefers to stay dry. It pairs handsomely with the leather side of our \u003ca href=\"\/collections\/living-room-furniture-portland\"\u003eliving room collection\u003c\/a\u003e. Compare every natural fiber in \u003ca href=\"\/collections\/rugs\"\u003erugs\u003c\/a\u003e.\u003c\/p\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eVacuum gently without a beater bar\u003c\/li\u003e\n\u003cli\u003eBlot spills fast — jute absorbs; keep it out of damp rooms\u003c\/li\u003e\n\u003cli\u003eSnip (never pull) any loose natural fibers\u003c\/li\u003e\n\u003cli\u003eRotate periodically for even wear\u003c\/li\u003e\n\u003cli\u003eProfessional dry cleaning only for large stains\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loloi Rugs","offers":[{"title":"5'-0\" x 7'-6\"","offer_id":48204568264862,"sku":"EDIEDN0358MEML","price":315.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/8673\/1653\/files\/loloi-rugs-edinburgh-jute-rug-in-merlot-rifle-paper-co-5-0-x-7-6-whats-new-furniture-portland-oregon-8520198.jpg?v=1787858589","url":"https:\/\/whatsnewfurniture.com\/products\/edinburgh-jute-rug-merlot-rifle-paper-co","provider":"What's New Furniture","version":"1.0","type":"link"}