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    What’s New Private Label in Portland, OR

    Will it fit?

    Measure the space for your furniture, then check the dimensions of your selected size or configuration. Include doorways, halls, stairs and turns along the delivery path.

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    Try your favorites in person
    30 items
    Fenway Chaise Left single module in Olive Green Corduroy - Whats New Furniture Portland OR
    Save $145Best Seller
    Fenway Modular Sectional
    Crossed-out price $580before Nov 1Anniversary sale price $435
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Burnside Lounge Chair and Ottoman Set in Moss Navy, three-quarter angle - Whats New Furniture
    Best Seller
    Burnside Lounge Chair and Ottoman Set
    from $1,495MSRP $1,995
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Stark Sofa in Dine Mocca - studio - Whats New Furniture Portland OR
    Best Seller
    Stark Sofa
    $1,045 MSRP $1,895
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    The Cia Chair in Altro Dust Blue - studio - Whats New Furniture Portland OR
    Best Seller
    The Cia Chair
    $595 MSRP $850
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Glenwood Reversible Sectional in Moss Olive Green - studio angle, left-facing chaise - What's New Furniture - Whats New Furniture Portland OR
    Save $420
    Glenwood Reversible Sectional
    Crossed-out price $2,095before Nov 1Anniversary sale price $1,675
    • In stockAt our Portland showroom
    • Only at What's New Exclusive item
    Lovejoy 3-Seater Sofa in Moss Navy - three-seat sofa private label - Whats New Furniture Portland OR
    Lovejoy 3-Seater Sofa
    $1,295 MSRP $1,850
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Pettygrove 3-Seater Sofa in Moss Olive Green - three-seat sofa private label - Whats New Furniture Portland OR
    Best Seller
    Pettygrove 3-Seater Sofa
    $1,695 MSRP $1,895
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Highland Sectional in Canna Forest Green - chaise sectional private label - Whats New Furniture Portland OR
    Save $500Best Seller
    Highland Sectional
    Crossed-out price $2,495before Nov 1Anniversary sale price $1,995
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Edgewater Sectional in Montego Green fabric - angled three-quarter view - mid-century - Whats New Furniture Portland OR
    Save $375Best Seller
    Edgewater Sectional
    Crossed-out price $2,495before Nov 1Anniversary sale price $2,120
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    The Powell Sofa in Pasha Army - studio - Whats New Furniture Portland OR
    Best Seller
    The Powell Sofa
    $1,295
    • In stockAt our Portland showroom
    • Only at What's New Exclusive item
    Madison Queen Bed Frame in Dine Dark Grey - queen upholstered bed frame private label - Whats New Furniture Portland OR
    Madison Queen Bed Frame
    $845 MSRP $1,200
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Highland Sofa in Canna Forest Green - mid-century sofa private label - Whats New Furniture Portland OR
    Best Seller
    Highland Sofa
    $1,175 MSRP $1,995
    • Available soonOn order for our stores
    • Only at What's New Exclusive item
    Grove Armchair in Mustard Olive - mid-century lounge armchair private label - Whats New Furniture Portland OR
    Grove Armchair
    $475 MSRP $995
    • Available to orderOrder online or in store
    • Only at What's New Exclusive item
    Tillamook Swivel Accent Chair in Danny Caramel - swivel accent chair private label - Whats New Furniture Portland OR
    Tillamook Swivel Accent Chair
    $545 MSRP $780
    • Available soonOn order for our stores
    • Only at What's New Exclusive item
    Finn Armchair in Amber front view - sculptural barrel chair - Whats New Furniture Portland OR
    Save $30
    Finn Armchair
    Crossed-out price $525before Nov 1Anniversary sale price $495
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Lombard Queen Bed Frame in Agnes Beige - upholstered queen bed private label - Whats New Furniture Portland OR
    Lombard Queen Bed Frame
    $845 MSRP $1,200
    Irvington Sofa in Pasha Army - mid-century fabric sofa private label - Whats New Furniture Portland OR
    Irvington Sofa
    $1,295 MSRP $1,895
    Multnomah Queen Bed Frame in Dine Mustard - queen upholstered bed private label - Whats New Furniture Portland OR
    Multnomah Queen Bed Frame
    $845 MSRP $1,295
    Alberta Queen Bed Frame in Agnes Beige - upholstered queen bed private label - Whats New Furniture Portland OR
    Alberta Queen Bed Frame
    $845 MSRP $1,295
    Rochester Sofa in Belfast Cream - mid-century chenille sofa private label - Whats New Furniture Portland OR
    Rochester Sofa
    from $995MSRP $1,895
    Joss Armchair in Bone - mid-century cocooning armchair private label - Whats New Furniture Portland OR
    Joss Armchair
    $525 MSRP $895
    Glenwood Sofa in Moss Olive Green - velvet sofa private label - Whats New Furniture Portland OR
    Glenwood Sofa
    $1,295 MSRP $1,695
    Soren Sofa in Sand - mid-century track-arm sofa private label - Whats New Furniture Portland OR
    Soren Sofa
    $1,095 MSRP $1,895
    Rochester Daybed in Belfast Cream - boucle daybed private label - Whats New Furniture Portland OR
    Rochester Daybed
    $745 MSRP $1,075

    Still deciding?

    Real people,
    ready to help.

    We’re an independent, locally owned Portland store, here since 2010. Show us your room and we’ll help you narrow it down.

    • JuliusStore manager
    • AddieSales associate
    • AliciaStore manager & stylist
    • ToriInterior designer
    • Ja’QuayLogistics manager
    • JoseDelivery crew
    Send a photo of your room

    Attach a photo of the space, with a measurement or two, and ask what fits. It opens our chat.

    Rather talk it through? Call (503) 235-3454

    Come see it in person

    Both open seven days: Mon–Sat 10–6, Sun 11–5. Call first and we’ll confirm a piece is on the floor.

    Complimentary design help in either showroom. Book a time

    Get complimentary design help

    Bring measurements and a few room photos to either showroom. We’ll help you choose pieces, fabrics and finishes at no charge.

    Book a time

    Can’t make it in?
    We’ll bring it to you.

    Front-door delivery, priced by road miles from our Portland warehouse.

    • Oregon, within 20 miles

      Free

      on orders of $1,500+

      $149 under $1,500. Includes Beaverton, Tigard, Lake Oswego, Milwaukie, Tualatin and Happy Valley.

    • Oregon, past 20 miles

      $2/mile

      past the first 20

      Free anywhere in Oregon on $5,000+. Add $149 under $1,500. 50 road miles out? That’s $60 on a $1,500 to $4,999 order.

    Front-door means drop-off. White glove, removal and stairs past the first flight cost extra.

    • If It Fits, It Sits

      Take select in-stock pieces home for up to 2 days before you commit. Ask us in the showroom.

    • Boxed items, 7 days

      Return an unused boxed item to our Portland showroom within 7 days for store credit. Custom, consignment and floor models are final. Return policy

    • Pay over time

      Affirm and Shop Pay offer payment options. Payment options

    4.8 stars from 500+ Google reviews

    Read them on Google

    “The employees were so kind and helpful and helped me find what I was looking for.”

    Lilly WebbGoogle review of our Cedar Mill store · September 2026

    “I showed the sales rep photos of my living room and she helped me pick out a perfect new couch that matches great with my existing decor.”

    Tim McmillanGoogle review of our Portland store · November 2025

    “In store staff were very helpful and informative, and encouraged us to try everything. All the costs and options were clear.”

    Meredith GhilardiGoogle review of our Portland store · September 2026

    About What’s New Private Label

    Fresh, modern design with a distinct point of view, available only at What’s New Furniture. Created in-house to reflect our signature style, each piece is thoughtfully designed to stand apart and bring a refined, curated look to your home.