Name: Rochester Sofa
Brand: What's New Furniture
SKU: 1015208150326400
Price: 995.00 USD
Availability: OutOfStock

Rochester Sofa in Belfast Cream - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream detail view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream back view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream lifestyle setting - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel alternate angle - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel side view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel top-down view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel configuration shot - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream chenille — track-arm modern sofa styled in a Portland - What&

Rochester Sofa in Danny Caramel chenille — terracotta track-arm modern sofa styled - What&

$1,895 $995

Free delivery in Oregon within 20 miles of Portland on orders $1,500+Delivery details

Color — Belfast Cream

Belfast Cream

Danny Caramel

Size

89” x 34” x 33”H

Check the fit

This option is sold out. Try another selection or find a similar piece.

Delivery & pickup Returns & special orders Plan a showroom visit

Find more furniture Ask about alternatives

Will it fit? A quick check.

Compare the dimensions of your selected piece with your room, doorways, stairs and turns. For a sectional, check the complete layout as well as each module.

Bring your measurements or a room photo to the showroom. Get help with your space.

Add to your order

Fabric Protection +$99 Non-toxic stain guard, sprayed on before it leaves our warehouse. Added to 100+ Portland orders since June

White Glove Delivery +$158 Brought to the room you choose, assembled, packaging taken away.Most added: 300+ orders since June

Visit a showroom

It isn’t out on a showroom floor right now. Call and we’ll tell you what is.

Delivery, pickup & optional services

Delivery & pickup

Oregon: free front-door delivery on qualifying orders of $1,500+ within 20 miles of our Portland warehouse, or $5,000+ statewide. Mileage applies beyond 20 miles below the statewide threshold.

Washington: delivery is charged separately at any order size. Your address and order determine the final rate.

In-stock Portland-metro orders typically arrive in 2–4 days. For incoming or ordered-in options, ask us about timing before you buy; we confirm your date when you order. Delivery is scheduled after availability is confirmed.

Free pickup: wait for our ready-for-pickup confirmation before making the trip. Pickup location & hours.

Optional Add-Ons

Fabric Protection Non-toxic stain guard · Applied before delivery

+$99

White Glove Delivery Room of Choice · We Build It · Garbage & Recycling Gone

+$158

Request Same-Day Delivery In-stock items only · Team confirmation required

+$299

Haul Away Your Old Sofa We Haul Away & Donate to Local Families

+$150

Kid & Pet Friendly Protection

Local Portland Delivery

Sustainable Furniture Recycling

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Make a little space for it.

89” x 34” x 33”H

Measure the room, doorways and turns. Check the overall dimensions and ask us about the delivery path.

Get help with the fit

From our own collection

Our own Rochester Sofa.

Belfast Cream is sold out right now. We sell it under our own name, What’s New Furniture.

It isn’t on either showroom floor right now. Send us a photo of your room and we’ll help you picture it there.

Send a photo of your room Ask Joey a question

Rochester Sofa

2 options

Options today: Every option is sold out right now. Ask us what’s coming or what’s similar.
Will it fit?: 89” x 34” x 33”H overall. Measure the room, doorways, stairs and turns, and we’ll check the way in with you. Get help with the fit
Getting it home: $149 to your door in Oregon within 20 miles of Portland, or free on orders of $1,500 or more. White glove (room placement, setup, packaging gone) adds $158. Once it’s ready, most Portland-metro deliveries are estimated at 2 to 4 days.
Paying: Affirm or Shop Pay. See payment options

4.8 stars from 500+ Google reviews

What neighbors say about our own pieces

Google reviews of our Portland store, and what each one means for the Rochester.

I bought their in house brand and LOVE IT. I got the Hawthorne sectional and 2 Cia Chairs. Delivery was easy!

Jordan Kelly · Google review · Apr 2025

For this piece

This piece is part of that in-house line, sold under our own name.
I have stairs and tight corners; I was very worried the couch wouldn’t fit. But they consistently reassured me, and they got it into my apartment beautifully.

Ramona Perrault · Google review · Sep 2026

For this piece

The first flight of stairs is on us; a second flight is $50, and $25 for each one after. Tell us about tight turns when we schedule.
Send a photo of your room
They communicated, called in advance, showed up on time and were super quick hauling away my old sofa and bringing in my new one all the way up 3 flights of stairs.

Ally H · Google review · Oct 2026

For this piece

If an in-stock piece arrives boxed, you have 7 days to bring it back unused in its box for store credit. Pieces we order in for you, custom orders and floor models are final sale. Covered by the maker’s warranty. Ask us for the terms; if anything goes wrong, we file the claim for you.

Read more Google reviews Questions about the Rochester? Ask Joey or call Portland (503) 235-3454.

Sizes, materials and care

The Rochester Sofa blends mid-century minimalism with plush chenille upholstery — an inviting statement piece for open-concept living rooms or cozy dens. Deep seats, a low-profile silhouette, and angular track arms keep the lines clean while inviting all-day lounging.

Details

Material: Plush chenille upholstery in Belfast Cream
Frame: Hardwood, corner-blocked
Suspension: Sinuous wire springs with high-resiliency foam
Style: Mid-century minimalism with deep seating
Arms: Angular track arms
Use: Open-concept living rooms, dens, and family rooms
Collection: What's New private label
Dimensions: 89" x 34" x 33", 33"H

Styling Tips

Pair with a textured rug and a low wood coffee table to balance the chenille texture. Layer with contrasting pillows in linen or boucle for added depth. Note: some lifestyle images may be AI-generated; refer to the standalone product photos for accurate color and texture.

Care

Chenille: Vacuum weekly with upholstery attachment; brush in one direction to maintain pile
Spills: Blot immediately with a clean dry cloth — never rub. Spot-clean with mild soap and water
Cushions: Rotate and fluff weekly; professional cleaning recommended every 12-24 months