Name: Rochester Sofa
Brand: What's New
SKU: MD 1015
Price: 995.0 USD
Availability: InStock

Rochester Sofa in Belfast Cream - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream side angle - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream detail view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream back view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream lifestyle setting - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel alternate angle - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Belfast Cream corner detail - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel side view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel top-down view - mid-century chenille sofa private label - Whats New Furniture Portland OR

Rochester Sofa in Caramel configuration shot - mid-century chenille sofa private label - Whats New Furniture Portland OR

$1,895.00 $995.00

Shipping calculated at checkout.

Color — Belfast Cream

Belfast Cream

Danny Caramel

Size

89” x 34” x 33”H

Low stock - 2 items left
Backordered, shipping soon

Optional Add-Ons

Fabric Protection Best Value Stain & Spill Guard — Kid & Pet Safe

$99

White Glove Delivery Room Placement, Assembly & Packaging Removed

+$79

Old Furniture Removal We Haul Away & Donate to Local Families

+$75

Kid & Pet Friendly Protection

Local Portland Delivery

Sustainable Furniture Recycling

Portland-Owned Store

Free Local Delivery

Try In Our Showroom

Real People, Real Help

4.8 350+ Google Reviews Portland-owned Visit our showroom Read Reviews

Portland-owned · 4.8★ Google · Free delivery $1,500+ · Try in showroom

Complete the Look

Locally-owned Portland furniture store

Free delivery on orders $1,500+ in OR & WA

4.8★ rated on Google · 350+ reviews

Try it in our Portland showroom

The Rochester Sofa blends mid-century minimalism with plush chenille upholstery — an inviting statement piece for open-concept living rooms or cozy dens. Deep seats, a low-profile silhouette, and angular track arms keep the lines clean while inviting all-day lounging.

Details

Material: Plush chenille upholstery in Belfast Cream
Frame: Kiln-dried hardwood, corner-blocked
Suspension: Sinuous wire springs with high-resiliency foam
Style: Mid-century minimalism with deep seating
Arms: Angular track arms
Use: Open-concept living rooms, dens, and family rooms
Collection: What's New private label

Styling Tips

Pair with a textured rug and a low wood coffee table to balance the chenille texture. Layer with contrasting pillows in linen or boucle for added depth. Note: some lifestyle images may be AI-generated; refer to the standalone product photos for accurate color and texture.

Care

Chenille: Vacuum weekly with upholstery attachment; brush in one direction to maintain pile
Spills: Blot immediately with a clean dry cloth — never rub. Spot-clean with mild soap and water
Cushions: Rotate and fluff weekly; professional cleaning recommended every 12-24 months

Free Front-Door Delivery (OR & WA)
Orders of $1,500+ ship free to your front door anywhere in Oregon and Washington.

White-Glove Upgrade — +$79
Room of choice placement, assembly, and packaging removal. Available on local deliveries within 50 miles of Portland.

Old Furniture Removal — +$75/item
We’ll haul away what you’re replacing. Donatable items go to local families in need through our Portland charity partners.

Orders Under $1,500
$149 flat rate for delivery within Oregon and Washington.

In-Store Pickup
Pick up from our showroom at 439 SE Grand Ave, Portland — always free.

Returns
If something isn't right, contact us within 7 days of delivery. We'll work with you to make it right — exchange, store credit, or return.

Warranty
Every piece we carry is backed by the manufacturer's warranty. We handle warranty claims directly so you don't have to chase anyone down.

Questions?
Call us at (503) 235-3454 or stop by the showroom. We're real people and we're here to help.

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The What's New Difference

Exclusive Furniture, Designed for Real Life

Designed In-House

Every piece is designed by our team to match the style and scale of Pacific Northwest homes.

Built to Last

Kiln-dried hardwood frames, high-resiliency foam, and sinuous spring suspension built for years of daily use.

Try Before You Buy

Visit our Portland showroom to see, touch, and sit in every piece before you make a decision.

White Glove Delivery

Our own delivery team brings your furniture inside, sets it up, and removes all packaging — no third parties.

Trusted by Portland Furniture Shoppers

4.8 stars from 350+ Google Reviews

★★★★★

"We've bought multiple pieces from What's New and every experience has been great. The showroom is well-curated, the staff is helpful without being pushy, and delivery was seamless."

Sarah M.

Portland, OR

★★★★★

"Best furniture shopping experience in Portland. No pressure, incredible selection, and prices that actually make sense. We've furnished three rooms here now."

James & Lisa R.

Lake Oswego, OR

★★★★★

"It's so nice to buy from a real local store where you can see and touch everything before committing. Their delivery team was professional and on time. Highly recommend."

David K.

Beaverton, OR

Rochester Sofa

Complete the Look

Details

Styling Tips

Care

Designed in Portland, found
only at What's New.

Exclusive Furniture, Designed for Real Life

Designed In-House

Built to Last

Try Before You Buy

White Glove Delivery

Trusted by Portland Furniture Shoppers

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Rochester Sofa

Details

Styling Tips

Care

Designed in Portland, foundonly at What's New.

Exclusive Furniture, Designed for Real Life

Designed In-House

Built to Last

Try Before You Buy

White Glove Delivery

Trusted by Portland Furniture Shoppers

Designed in Portland, found
only at What's New.