Rowe Furniture in Portland, OR

Rowe Furniture has been handcrafting custom upholstered furniture in Elliston, Virginia since 1946. Known for an unmatched selection of over 700 fabrics — including Crypton performance textiles — and industry-leading turnaround times, Rowe is the go-to brand for shoppers who want a sofa, sectional, or accent chair built exactly the way they want it. What's New Furniture is an authorized Rowe dealer in Portland, Oregon with floor models on display in our SE Grand Ave showroom.

Shop Rowe by Category

• Sofas
• Sectionals
• Custom Sofas
• Accent Chairs
• Sleeper Sofas

Why Choose Rowe Furniture?

Rowe stands apart from other upholstery brands in several important ways. Every frame is built from kiln-dried hardwood and backed by a lifetime warranty, so you are buying a piece that will last for decades — not a few years. Here is what makes Rowe a favorite among Portland homeowners:

• Made in the USA — Rowe has manufactured furniture in Elliston, Virginia since 1946. Every sofa, sectional, and chair is built by American craftspeople in their Virginia facility.
• 700+ Fabric Options — Choose from one of the largest fabric libraries in the industry, including Crypton performance fabrics that resist stains, moisture, and odor. Perfect for households with kids and pets.
• Eco-Friendly Manufacturing — Rowe is a certified green manufacturer committed to sustainable practices, including recycled materials and reduced waste in their production process.
• Lifetime Frame Warranty — Kiln-dried hardwood frames with corner-blocked joinery and lifetime structural warranty give you confidence your investment is protected.
• Fast Custom Turnaround — Most custom Rowe orders arrive in approximately 4 to 6 weeks, significantly faster than many competing brands that quote 10 to 14 weeks.
• Slip N Strip Slipcover System — Select Rowe models feature removable, washable slipcovers that let you change your look or refresh your fabric without replacing the entire piece.

Rowe vs. Other Custom Sofa Brands

Portland shoppers have access to several excellent custom sofa brands, and we carry the best of them at What's New Furniture. Here is how Rowe compares to two other popular options in our showroom:

Rowe vs. Stanton: Both offer custom upholstery with lifetime frame warranties. Stanton is made in Tualatin, Oregon — about 20 minutes from our showroom — while Rowe is made in Elliston, Virginia. Rowe offers a larger fabric selection (700+ vs. Stanton's 350+), while Stanton delivers slightly faster thanks to its local factory. Both are outstanding choices depending on your fabric and timeline priorities.

Rowe vs. Stylus: Stylus manufactures in Vancouver, BC and offers 200+ fabrics with a focus on modern, modular designs. Rowe provides over three times the fabric options and has the longest track record in the custom upholstery space (80 years). Stylus shines in contemporary sectional configurations, while Rowe covers a broader range of traditional and transitional styles.

Frequently Asked Questions About Rowe Furniture

Where is Rowe furniture made?
Rowe has manufactured all of their furniture in Elliston, Virginia, USA since 1946. The company remains privately held and has never moved production overseas.

Is Rowe furniture good quality?
Yes. Rowe builds every piece on kiln-dried hardwood frames with corner-blocked construction and a lifetime structural warranty. Cushions use high-resilience foam cores, and the full range of Crypton performance fabrics makes Rowe furniture especially durable for families with children and pets.

How many fabrics does Rowe offer?
Rowe offers over 700 fabric options, including Crypton performance fabrics, natural linens, velvets, and leather. This is one of the largest selections available from any single furniture manufacturer in the United States.

How long does a custom Rowe order take?
Most custom Rowe orders are completed in approximately 4 to 6 weeks. This is faster than many competing brands because Rowe maintains efficient domestic manufacturing and keeps a large inventory of raw materials on hand.

Where can I buy Rowe furniture in Portland?
What's New Furniture at 439 SE Grand Ave in Portland, Oregon is an authorized Rowe dealer. Visit our showroom to see floor models, browse the full fabric library, and sit in the frames before you order. Our design team can help you choose the right configuration, fabric, and cushion firmness.

Do you deliver Rowe furniture?
Yes. What's New Furniture offers free delivery on orders over $1,500 throughout Oregon and Washington. Delivery includes white-glove room-of-choice placement. We also offer old furniture removal for an additional fee so your space is ready for your new piece on delivery day.

Visit Our Portland Showroom

Ready to build your perfect Rowe sofa or sectional? Visit What's New Furniture at 439 SE Grand Ave, Portland, OR 97214 to see Rowe floor models, feel the fabrics in person, and work with our design team to create something uniquely yours. We offer free delivery on orders over $1,500 throughout Oregon and Washington, and our consignment program can help offset the cost of your new furniture by selling your current pieces.