Buying Guides

What a Sofa Really Costs: $900 vs. $1,900 vs. $2,900

Three sofas can look nearly identical in a photo and be built three completely different ways. Here is what your money is actually buying at each price.

5 min read August 2026

Sofa pricing feels arbitrary until you know what is inside one. Two sofas on the same floor, same size, same color, can be a thousand dollars apart, and the difference is almost never the label. It is the frame, the suspension, the foam, and whether the fabric can ever be replaced. Here is the ladder, tier by tier, and what changes as you climb it.

01

Under $1,000: Built for the Box

At this price the sofa has to survive shipping more than it has to survive you. Frames are plywood, particle board, or soft pine, stapled together. Suspension is elastic webbing. Cushions are low-density polyurethane that compresses fast and does not come back. The fabric is usually a polyester blend in one of six colors, and it is not replaceable, so when it wears through, the whole sofa is done.

There is nothing wrong with buying here. A rental, a first apartment, a basement nobody sits in. Just buy it knowing the clock is short.

What to ask "What is the frame made of, and can this be reupholstered?" If the answer is no, you are buying a consumable, not furniture.
02

$1,500 to $2,200: The Honest Middle

This is where furniture starts being built instead of assembled. Kiln-dried hardwood frames, typically maple, birch, or alder, that hold their shape instead of warping. Sinuous spring suspension, or 8-way hand-tied on the better frames. Higher-density foam cores, often wrapped in down or fiber so the seat has some give without collapsing.

The bigger change is fabric. At this tier you are choosing from hundreds of options instead of six, including performance weaves that survive kids and dogs. And the sofa is built after you order it, in the fabric you picked.

Most of what sits on our floor lives in this band, and it is the widest value gap in the whole category. The construction is close to what you get at $3,000, while the price is much closer to what you would pay for a shipped-in-a-container sofa online.

Oregon-made sofas in custom fabrics on the floor at What's New Furniture in Portland
Free download

The one-page sofa spec sheet

Five questions to ask, the three spring systems explained, and a place to write down what you are quoted. Print it and take it to any showroom, including ours.

One email with the checklist. No spam, unsubscribe anytime.

03

$2,500 to $3,500: Built to Be Handed Down

Eight-way hand-tied coil springs throughout. Hardwood frames that are corner-blocked, glued, and screwed rather than stapled. Cushion cores you specify yourself: firm, soft, or a down blend. Custom dimensions on a lot of frames, so the sofa fits your room instead of approximately fitting it.

Most of what is built at this level around here is made to order in Pacific Northwest workshops. Stanton, Stylus, and other regional makers build frames that get reupholstered in fifteen years instead of hauled to the curb.

Custom sofa with high-density cushions in the What's New Furniture showroom
04

What Actually Changes as You Climb

Frame. Particle board and staples, then kiln-dried hardwood, then hardwood that is corner-blocked and screwed.

Suspension. Elastic webbing, then sinuous springs, then 8-way hand-tied coils.

Cushions. Low-density foam, then high-density foam, then a core you get to choose.

Fabric. Six colors, then hundreds, then hundreds plus your own material if you want.

Repairable. No, then usually, then absolutely.

Notice that none of those are visible in a product photo. That is the whole problem with buying a sofa online.

Pro tip Take the fabric samples home before you decide. Live with them for a few days and check them in your own light, against your own walls. Any real showroom will let you.
05

The Only Math That Matters

Cost per year, not sticker price. A $900 sofa you replace in four years costs you more than a $2,200 sofa you keep for fifteen, and you spent those four years sitting on the cheaper one.

That is the entire argument, and it is why "cheap" and "inexpensive" are not the same word in this category. The expensive sofa is usually the one you buy twice.

Inside the What's New Furniture showroom on SE Grand Ave in Portland

The Bottom Line

Price on its own tells you almost nothing. Construction tells you everything. Find out the frame material, the suspension type, and whether the fabric can be replaced, and you can price a sofa yourself in about ninety seconds.

The fastest way to learn the difference is to sit on all three tiers in one afternoon. That is what a showroom is for, and it is why What's New Furniture keeps 25,000 square feet of it at 439 SE Grand Ave: Oregon-made frames, 300+ fabric options, free design consultations, and free delivery on orders over $1,500 within 20 miles of Portland.

See the ladder in person.

Sit on all three tiers in one afternoon.

439 SE Grand Ave, Portland, OR 97214 — Open 7 Days