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Rowe Furniture in Portland, OR
Will it fit?
Measure the space for your furniture, then check the dimensions of your selected size or configuration. Include doorways, halls, stairs and turns along the delivery path.
Still deciding?
Real people,
ready to help.
We’re an independent, locally owned Portland store, here since 2010. Show us your living room and we’ll help you narrow it down.
JuliusStore manager 
AddieSales associate 
AliciaStore manager & stylist 
ToriInterior designer 
Ja’QuayLogistics manager 
JoseDelivery crew
Send a photo of your room
Attach a photo of the wall it will go on, with the width if you have it, and ask what fits. It opens our chat.
Rather talk it through? Call (503) 235-3454
Come see it in person
Portland 439 SE Grand Ave, Portland, OR 97214
Cedar Mill 1026 NW Murray Rd, Portland, OR 97229
Both open seven days: Mon–Sat 10–6, Sun 11–5. Call first and we’ll confirm a piece is on the floor.
Complimentary design help in either showroom. Book a time
Get complimentary design help
Bring measurements and a few room photos to either showroom. We’ll help you choose pieces, fabrics and finishes at no charge.
Book a timeCan’t make it in?
We’ll bring it to you.
Front-door delivery, priced by road miles from our Portland warehouse.
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Oregon, within 20 miles
Free
on orders of $1,500+
$149 under $1,500. Includes Beaverton, Tigard, Lake Oswego, Milwaukie, Tualatin and Happy Valley.
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Oregon, past 20 miles
$2/mile
past the first 20
Free anywhere in Oregon on $5,000+. Add $149 under $1,500. 50 road miles out? That’s $60 on a $1,500 to $4,999 order.
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Washington, any order
$149
+ $2 a mile past 20
Our independent delivery partner contacts you to set the day. Most of Vancouver is inside 20 road miles, so it’s $149.
Front-door means drop-off. White glove, removal and stairs past the first flight cost extra.
If It Fits, It Sits
Take select in-stock pieces home for up to 2 days before you commit. Ask us in the showroom.
Boxed items, 7 days
Return an unused boxed item to our Portland showroom within 7 days for store credit. Custom, consignment and floor models are final. Return policy
Pay over time
Affirm and Shop Pay offer payment options. Payment options
4.8 stars from 500+ Google reviews
Read them on Google“I have stairs and tight corners; I was very worried the couch wouldn’t fit. But they consistently reassured me, and they got it into my apartment beautifully.”
“I showed the sales rep photos of my living room and she helped me pick out a perfect new couch that matches great with my existing decor.”
“Alicia was incredibly helpful (and patient), even looking at my paint colors to assess options for fabrics.”
About Rowe Furniture
Rowe is a custom upholstery brand: you choose the style, the size, and the fabric, and the piece is built to your order. What's New Furniture carries Rowe sofas, sectionals, and chairs in Portland.
Shop Rowe by Category
What to Know About Custom Upholstery
With a custom piece, you make a few decisions up front. Here is what to think through:
- Frame and style: Arm shape, back height, leg style, and seat depth change how a sofa looks and sits. Pick proportions that suit your room.
- Fabric: Performance fabrics are made to resist stains and wear, which suits homes with kids and pets. Natural fibers such as linen feel relaxed but wrinkle more. Look at the fabric in your own room's light before you decide.
- Cushion fill: Firmer foam holds its shape, while down-blend fills feel softer and need regular fluffing.
- Warranty: Every piece is covered by its manufacturer's warranty, and terms vary by brand.
- Build time: Custom orders follow the maker's build time, typically 4 to 14 weeks.
Comparing Custom Sofa Brands
Portland shoppers can compare several custom sofa makers at What's New Furniture. When you compare, look at the fabric choices, the frame styles, the build time, and the manufacturer's warranty.
Rowe and Stanton: Both offer custom upholstery, so compare the fabric lists and the build time for the frame you want.
Rowe and Stylus: Stylus offers modern, modular designs, so it is worth a look if you want a contemporary sectional configuration.
Frequently Asked Questions About Rowe Furniture
Can I choose my own fabric?
Yes. Custom upholstery lets you pick the frame and the fabric. Check how the fabric looks next to your walls and flooring before you confirm.
How do I choose a cushion?
Firmer foam holds its shape and feels supportive. Down-blend fills feel softer and need fluffing. Think about whether you sit upright or sink in to lounge.
What fabric suits kids and pets?
Look for performance fabrics, which are made to resist stains, and tight weaves. Loose, looped textures can snag on claws.
How long does a custom Rowe order take?
Custom orders follow the maker's build time, typically 4 to 14 weeks. We will give you the current estimate for your frame when you order.
How do I measure for a sofa?
Measure the spot where it will sit, then measure every doorway, hallway, and stair it must pass through. Tape the footprint on the floor to check how much room is left for walking.
Should I choose a sofa or a sectional?
A sofa suits a narrower room. A sectional anchors a larger one and seats more people, so measure both walls of the corner before you order.
Planning Your Custom Sofa
Before you order, measure your space, decide how many people usually sit, and choose a fabric that suits how you live. A custom piece is made to your choices, so double-check every measurement and fabric before you confirm.