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    What’s New Private Label in Portland, OR

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    30 items
    Fenway 3-piece L sectional with chaise on the right in Olive Green Corduroy - Whats New Furniture Portland OR
    43% OffBest Seller
    Fenway Modular Sectional
    $695 Modules from $395Build your layout from individual pieces
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Burnside Lounge Chair and Ottoman Set in Moss Navy, three-quarter angle - Whats New Furniture
    25% OffBest Seller
    Burnside Lounge Chair and Ottoman Set
    $1,995 from $1,495
    +2
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Stark Sofa - side angle - mid-century modern sofas - Whats New Furniture Portland OR
    50% OffBest Seller
    Stark Sofa
    $1,895 from $945
    +2
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Glenwood Reversible Sectional in Moss Olive Green - studio angle, right-facing chaise - What's New Furniture - Whats New Furniture Portland OR
    22% Off
    Glenwood Reversible Sectional
    $2,700 $2,095
    • In stockAt our Portland showroom
    • Only at What's New Exclusive item
    The Cia Chair in Blue - accent chair private label - Whats New Furniture Portland OR
    30% OffBest Seller
    The Cia Chair
    $850 $595
    +1
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Lovejoy 3-Seater Sofa in Moss Navy - three-seat sofa private label - Whats New Furniture Portland OR
    30% Off
    Lovejoy 3-Seater Sofa
    $1,850 $1,295
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Pettygrove 3-Seater Sofa in Moss Olive Green - three-seat sofa private label - Whats New Furniture Portland OR
    11% OffBest Seller
    Pettygrove 3-Seater Sofa
    $1,895 $1,695
    • Available soonOn order for our stores
    • Only at What's New Exclusive item
    Edgewater Sectional in Canna Chocolate - mid-century velvet sectional private label - Whats New Furniture Portland OR
    10% OffBest Seller
    Edgewater Sectional
    $2,495 from $2,245
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Madison Queen Bed Frame in Dine Dark Grey - queen upholstered bed frame private label - Whats New Furniture Portland OR
    30% Off
    Madison Queen Bed Frame
    $1,200 $845
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Highland Sectional in Canna Forest Green - chaise sectional private label - Whats New Furniture Portland OR
    20% OffBest Seller
    Highland Sectional
    $2,795 from $2,245
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Highland Sofa in Canna Forest Green - mid-century sofa private label - Whats New Furniture Portland OR
    41% OffBest Seller
    Highland Sofa
    $1,995 $1,175
    • Available soonOn order for our stores
    • Only at What's New Exclusive item
    Grove Armchair in Mustard Olive - mid-century lounge armchair private label - Whats New Furniture Portland OR
    52% Off
    Grove Armchair
    $995 $475
    • Available to orderOrder online or in store
    • Only at What's New Exclusive item
    Tillamook Swivel Accent Chair in Danny Caramel - swivel accent chair private label - Whats New Furniture Portland OR
    30% Off
    Tillamook Swivel Accent Chair
    $780 $545
    • Available soonOn order for our stores
    • Only at What's New Exclusive item
    Wren Armchair in Amber - curved boucle armchair private label - Whats New Furniture Portland OR
    62% Off
    Wren Armchair
    $995 $380
    • In stockAvailable from our local inventory
    • Only at What's New Exclusive item
    Lombard Queen Bed Frame in Agnes Beige - upholstered queen bed private label - Whats New Furniture Portland OR
    30% Off
    Lombard Queen Bed Frame
    $1,200 $845
    Irvington Sofa in Pasha Army - mid-century fabric sofa private label - Whats New Furniture Portland OR
    32% Off
    Irvington Sofa
    $1,895 $1,295
    Multnomah Queen Bed Frame in Dine Mustard - queen upholstered bed private label - Whats New Furniture Portland OR
    35% Off
    Multnomah Queen Bed Frame
    $1,295 $845
    Alberta Queen Bed Frame in Agnes Beige - upholstered queen bed private label - Whats New Furniture Portland OR
    35% Off
    Alberta Queen Bed Frame
    $1,295 $845
    The Powell Sofa - mid-century padded-arm sofa private label - Whats New Furniture Portland OR
    The Powell Sofa
    $1,295
    Rochester Sofa in Belfast Cream - mid-century chenille sofa private label - Whats New Furniture Portland OR
    47% Off
    Rochester Sofa
    $1,895 from $995
    Joss Armchair in Bone - mid-century cocooning armchair private label - Whats New Furniture Portland OR
    41% Off
    Joss Armchair
    $895 $525
    Glenwood Sofa in Moss Olive Green - velvet sofa private label - Whats New Furniture Portland OR
    24% Off
    Glenwood Sofa
    $1,695 $1,295
    Soren Sofa in Sand - mid-century track-arm sofa private label - Whats New Furniture Portland OR
    42% Off
    Soren Sofa
    $1,895 $1,095
    Rochester Daybed in Belfast Cream - boucle daybed private label - Whats New Furniture Portland OR
    31% Off
    Rochester Daybed
    $1,075 $745

    About What’s New Private Label

    Fresh, modern design with a distinct point of view—available only at What’s New Furniture. Created in-house to reflect our signature style, each piece is thoughtfully designed to stand apart and bring a refined, curated look to your home.

    Get to know us through our customers.

    Read about visits to each of our Portland-area showrooms.

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    Sofas & Sectionals - What's New Furniture Portland

    Sofas & Sectionals

     Beds & Bedroom - Whats New Furniture

    Beds & Bedroom

     Dining Room - Whats New Furniture

    Dining Room Furniture

     Living Room - Whats New Furniture

    Living Room